<< by Justin Champion on March 22nd, 2011
It can be difficult to track and measure Return on Investment (ROI) through Search Engine Optimization (SEO).
SEO is comprised of three areas of focus
- Technical – Site structure
- On-Site Optimization – Content
- Off-site Promotion – Linking
Focus on SEO ROI measurement history
Since SEO has made its way into marketing calendars, savvy marketers have been trying to show more than just “improved rankings.”Simplest formula for proposed SEO campaigns may look like this:
Predicted ROI = (Anticipated revenue from SEO efforts) – (Proposed cost of SEO project)
If sponsored listings are not labeled, what percentage of searchers click on organic listings versus paid listings? Who doesn’t click at all? With over 4.2 million searches, 54% of people clicked on organic results, 35.2 did not make a click, and only 10.2% clicked a sponsor link.