<< by Sarah Lokitis on September 13th, 2011
Want to take users from the search box all the way to conversion? Vanessa Fox, Michael King, and Lena Flanigan define a clear process that takes business goals and search data and turns them into guidelines for creating a user experience that leads users all the way through their online process. This presentation rocked.
SEO and UX overlap! Integrate usability into your SEO and identify searcher personas to test.