Search Marketing Sage

Search Mojo is hosting a free webinar, Search+Social Integrated, on Thursday December 1st at 2PM ET.  Janet Driscoll Miller, CEO and President of Search Mojo, and Katherine Watier, VP of Social Media with global public relations agency Ketchum will headline this webinar discussing the best practices for applying search and social media strategies. Register now!

“Social Media has become part of our everyday lives” said Miller. “It is more than just a way to communicate with friends and family.  Social Media activities are changing search and online marketing.  It is important to understand its impact on your brand and how to make the most of that traffic.”

Search Mojo webinars are back! Tomorrow, Avelyn Austin and I will present a free webinar, “Top 5 Keys to Integrating Search and Social Media Marketing” explaining how social media is affecting organic search today. From my standpoint as a social media specialist and from Avelyn’s perspective as an account manager, we’ll provide a well-rounded approach. Make sure to sign up below – the webinar will begin at 2:00p.m. EST tomorrow.

We’ll review:

• A brief description of how search engines work
• How social media currently impacts SEO
• What social media profiles you should set up for maximum SEO benefit
• How to monitor social media most efficiently
• Tips on how to use social media to increase your organic rankings
  

  

I love my new Verizon Android Phone.  It’s capabilities are well publicized: augmented reality applications, Google Voice Search, GPS functionality and the other typical smart phone features.

But one feature available as an app on the Android Marketplace, has the potential to fundamentally change the way we shop.  The Barcode Scanner integrates with Google Shopping and Google search results.  As mobile phone aps go its incredibly easy, simply turn it on, use your camera phone to scan a UPC Barcode and it asks you if you want to see Google Product Search Results or Google Web Search Results.

Image by Fun in NH via Flickr

Tonight the official Google Webmaster Central blog (and Matt Cutts) announced the release of “caffeine” for testing in the Google sandbox. Caffeine is deemed by Cutts and his fellow bloggers at the Webmaster Central blog as “the next generation of search” and aims to “push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions”.

How Do Search Results Differ

On first blush, the search results are only slightly different. For instance, a search for “search mojo” today in Google yields the following results: