Want to take users from the search box all the way to conversion? Vanessa Fox, Michael King, and Lena Flanigan define a clear process that takes business goals and search data and turns them into guidelines for creating a user experience that leads users all the way through their online process. This presentation rocked.

Vanessa Fox

SEO and UX overlap! Integrate usability into your SEO and identify searcher personas to test.

read more Live from #SMX East: Use Searcher Personas to Connect SEO to Conversion

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