Search Marketing Sage

When you advertise on Google PPC your ads are eligible to appear on three different advertising platforms:

• Google Searches on Google.com
• On the Google Content network of websites participating in Google Adsense – ads are contextually targeted.
• The Google Search Network

I think most advertisers understand ads with search results from Google.com and contextually targeted ads on Google Content Network,  but few understand or even know about the Google Search Network.

Google says of its Search Network:

Your ads may appear alongside or above search results, as part of a results page as a user navigates through a site’s directory, or on other relevant search pages. Our global Search Network includes Google Maps, Google Product Search and Google Groups along with entities such as Virgin Media and Amazon.com.

The most well known Search Network Partners are AOL and Ask.com, but an official list of Google Search Partners is not publicly available and Google is completely closed lipped about any details about its participants.  Other Reported Search Network Partners are:

On the third day of SMX east I attended the session, “Search Meet Display; Display Meet Search.” The session focused on how search and display ads are two entirely different creatures, insight gathered from studies on the behavior of web surfers for both,  what the insight may mean for those advertising with both search and display ads, and how most advertisers just don’t quite understand the benefits of using the two together.

The Moderator for the session was Greg Sterling, Founding Principal, Sterling Market Intelligence. The Speakers presenting were Kevin Lee, CEO, Didit; Robert Murray, CEO, iProspect; Surag Patel, Director, comScore; Megan Pagliuca, Director, Professional Services, Yahoo! Inc.

The session talked about how if you are running regular text ads at the same time as display ads that correspond with each other overall, the result you will achieve is synergy. The benefits of running both at the same time are greater than if you were to run each campaign separately.

1+1=3