<< by Janet Driscoll Miller on April 22nd, 2013
Today is National Girl Scout Leader’s Day, and as many of you may know from my countless requests to purchase Thin Mints, I’m a Girl Scout Leader. One of the many reasons I decided to become a leader in this organization was to give back to the girls of today what I was given so many years ago as a girl myself — the gift of learning leadership.
What is a leader exactly? Beyond organizations like Girl Scouts and Boy Scouts who use the term “leader” as the head of a group, leaders are all around us although they might not be identified with that moniker. Leaders are everywhere around us. And as the events of last week in Boston showed us, leaders can spring from sometimes the most ordinary people. Leaders are necessary in all facets of life and especially in the business world.
In the world of digital marketing, many of us strive to be “industry leaders”. People like Danny Sullivan, Brett Tabke, Christine Churchill, Jill Whalen, Debra Mastaler, Andy Beal and Tim Ash are just a few people I think of when I think of industry leaders in the search industry. I’d like to think I’m on someone’s list as an industry leader as well. Industry leaders in search, as I define them, would be those that are highly knowledgeable and provide the rest of us in the industry with valuable guidance and information. Industry leaders have earned our respect through their knowledge and experience.
But how do you become an industry leader?