Posts Tagged ‘search engines’
<< by Avelyn Austin on September 1st, 2009
Wouldn’t it be great to walk into a business and create your own title? For example, a Starbuck’s employee wears the title Barista and some deli employees call themselves Sandwich Artists. Hmmm, I like the ring of that; perhaps I’ll quit my Account Manager position and become a Director of First Impressions. (Just kidding Janet).
Not many businesses will allow you to waltz in and create your own title, but Google will! What do I mean? In the natural or organic listings of the Google SERP (search engine results page) you can decide what your company’s Headline or Title is by simply editing the title tag of your site’s HTML code!
<< by Avelyn Austin on August 10th, 2009
Last weekend I was visiting some college friends where over our morning coffee we began talking about our jobs. After explaining what I do as a search engine marketer, obviously mentioning Google once or twice, my friend responded very confidently “Bing is going to crush Google”. I was happily surprised when my fiance LAUGHED OUT LOUD (capitalized because it was honestly a big laugh) as he turned the local newspaper toward our friend. The newspaper showed this commentary:
<< by Tad Miller on July 30th, 2009
I’m honestly not too exited about the pending search deal between Yahoo and Microsoft. The idea of slapping Bing’s search interface for people who don’t know how to search on the young demographic of Yahoo users isn’t really a match in my mind. If the deal actually does consummate it is a definite win for MSN from the stand point of getting the traffic volume it was never going to get otherwise. The quality of the majority of that Yahoo traffic is questionable, but it’s volume and that’s what they want and need.
But the point of this post is that this is far from being a done deal. In a previous life I got very familiar with the world of mergers, acquisitions and deals of this sort specifically from the standpoint of regulatory approval. For those of you who don’t know the main character in the upcoming drama let me introduce you to Christine Varney, she’s the Antitrust chief of the US Department of Justice and she has been very clear that:
…she would take a close look at high-tech and Internet-based markets. She also promised that antitrust enforcers wouldn’t “sit on the sidelines” during her tenure.
Before she took her position she was quoted saying:
“For me, Microsoft is so last century. They are not the problem,” Varney said at a June 19 panel discussion sponsored by the American Antitrust Institute. The U.S. economy will “continually see a problem — potentially with Google” because it already “has acquired a monopoly in Internet online advertising,” she said.
<< by Catherine Potts on June 18th, 2009
What is Federated Search?
I really feel like an idiot because I was unaware of this term until yesterday but I guess it’s a pretty obvious thing. Eric Ward discusses it in his latest article over at Search Engine Land. After all the reading I’ve done… was I not paying attention or is this topic just not really something most SEOs focus on? It’s just not something I’ve had to really deal with in my job. It is something I’ve used while in college, however.