<< by Amanda Sides on May 3rd, 2009
In Rebecca Lieb’s book The Truth About Search Engine Optimization, there is a great section on title tags and their importance. If you do not have this book, go buy it! It is a great resource for SEO beginners, and a great resource to help put complex terminology in words that are better understood.
Most search engine optimization specialists will say the most important factor in determining high rankings is the title tag. It is a basic element of every online HTML page. The title tag text displays in the clickable link within a search engine result. Adjusting the content of your title tag is one of the quickest and easiest ways to improve a pages ranking, and increase click counts on that link. The title tag helps search engines along with searchers have a clearer understanding of the website’s content.