Here at Search Mojo, we have been implementing schema.org as part of our SEO efforts for clients. In an attempt to learn more about the different types of schema.org markup as well as dispel my knowledge to other less web code savvy individuals like myself, I decided to create a schema.org how-to guide. Let’s get started with the basics!
What is Schema.org?
Schema.org is a joint initiative by Google, Bing, and Yahoo! to create a common markup language to improve how websites appear in search engines. The schema markup that is added to the code of a web page signals to search engines that a certain page is about a particular item (i.e. person, place, product, video, recipe, etc.). By providing this information through the markup, search engines can better understand the content of web pages and therefore provide more relevant, useful results for users.