<< by Sarah Wyland on May 22nd, 2013
You have put a lot of time, effort and in some cases, money, into your website and the hard work is paying off – you have a respectable number of site visitors, an ever growing social presence, and your brand ranks high in search results. Life is good.
Then, for whatever reason, a rebrand has to take place. Maybe your company has changed directions or, as in my case, you move from a big city back to your hometown and your lifestyle blog, prominently featuring the city you’ve called home for two years, needs a makeover. I’m in the midst of rebranding my blog and along the way, I’ve learned a few things that will hopefully come in handy should you ever find yourself navigating a rebrand.