SES NY | 6 Strategies for Superior SEM Results
<< by Lauren Kade on March 22nd, 2011
Today’s the first day of Search Engine Strategies Conference and Expo in New York! I am so excited to be in the Big Apple and at my first SES conference. I’ll be live blogging from the conference all week, and it looks like there are going to be some great sessions.
After a fascinating keynote from Duncan Watts of Yahoo!, my first session today is “6 Strategies for Superior SEM Results” with speakers Michael Mothner and Michael Stone from Wpromote Inc. This session will cover PPC management, SEO, social media, and testing and conversion optimization. It sounds pretty broad, but that’s a great way to get our toes wet here at the first session in the conference.
Strategy 1: Always Test Everything
What Should We Test on a Landing Page?
- headline
- images
- sub headlines
- form fields
- button
Why should we test?
