<< by Sarah Lokitis on July 26th, 2011
Last week, I listened to a webinar by Addie Conner, VP of Advertising at SocialCode, Inc. as she discussed the differences between Facebook advertising and PPC search advertising, tips for Facebook ad testing and optimization, and how to avoid Facebook ad fatigue.
Facebook is a powerful research engine. What users say can inform pages, ads, apps, and surveys. With this research and development, there is increased ability to build targeted fan bases, engage fans, and even monetize fans. To truly monetize your brand you have to engage users in reciprocal interactions and figure out how to extract value from the Facebook community.