Posts Tagged ‘retail’
<< by Renee Revetta on November 16th, 2009
This past weekend I went shopping and after a purchase I noticed that “follow us on Twitter” and “friend us on Facebook” with the brand’s user names, was printed on the shopping bag. The brand presented an opportunity to connect once they already knew I was interested in their product.
With the holiday shopping season upon us, this is an opportunity for retail stores to continue the engagement between the brand and the customer, even after the shopper leaves the store – using social media. While this approach is extremely useful for retail, the same type of tactic can be altered and implemented by other businesses.