Stop Losing Those Mobile Conversions: 3 Steps to Designing and Implementing Responsive Landing Pages
<< by Jenny DeGraff on March 20th, 2013
Start your mobile marketing program now. If you haven’t yet, you’re missing out. With mobile traffic making up nearly 22% of all paid search clicks on Google in the US in Q4 2012 and projections of mobile Internet usage overtaking PC usage in 2013, you should at least be considering a mobile marketing plan.
For those of you already utilizing mobile PPC or seeing increased traffic from mobile sources, don’t overlook the importance of a well designed, mobile-friendly landing page. This sounds obvious, but for many marketers, this is a lower priority item to testing other high friction elements on a landing page such as headline, CTA, hero shots, etc.