<< by Alex Katzen on February 14th, 2013
So you have something you want to promote…you want to create awareness, build inbound links for SEO, and ultimately, generate leads and/or sales. One of the most overlooked news sources today are blogs. Not only can bloggers provide you with links, but they can also spread the word about your news or product to their readers. Bloggers are big.
How can you get bloggers to love you and want to post about your news or product? It’s definitely important to note that any relationship takes time and effort. Bring the romance to your bloggers with a little patience and extra work. Just like when you have a crush on someone, it’s best to act cool and not too pushy. Follow these same rules with your outreach campaign.