Search Marketing Sage

Blogging is not just a hobby anymore.  Blogs have become a powerful business tool – they can increase your brand awareness, let you share knowledge and establish yourself or your company as an expert, and generally grow your business.  But how do you optimize your blog for search engine optimization?

Advantages of Blogs

We all know that Google’s algorithm places a greater emphasis on blog posts, tweets, and videos then ever before.  But how do you take advantage of this?  Write and keep a blog!  Blog posts are more volatile in search listings than web pages, so when you write a blog post and include keywords, your post can rise quickly in the rankings.  This also means, however, that once posts become older they can drop in rankings very quickly.

This afternoon I attended a session about Google’s love of freshness in search results.  Speakers included Kenny Hyder, Janet Driscoll Miller, and John Shehata.

Here are some of the main take-aways:

QDF – (query deserves freshness) – is something unique to Google and part of their algorithm.  This is the part of Google that determines what’s “hot.”