<< by Renee Revetta on March 17th, 2010
Yup, a redhead is writing about an Irish take on social media. Go figure. But sometimes things aren’t what they appear. AKA I’m not Irish – my last name’s Revetta (viva l’Italia).
Getting to the point, social media isn’t always what it seems on the surface, either. Some people still have the stigma that social media is just for fun and games (read: Mafia Wars, Farmville, pointless chatter about what sandwich you’re eating for lunch today). However, the city of Savannah, GA is using their social outlets to update residents about St. Patrick ‘s Day events and announcements. Facebook and Twitter will be their primary means of public communication throughout the holiday. And now that Facebook has surpassed Google as the most used US site, I think they’re onto something.
City officials can instantaneously share updates with their mobile devices that will reach over 1500 targeted fans. Aside from the freedom of being able to send announcements from any location at any time (without the need for a web team), it also is a great tactic to gain more followers and fans. If you want in on the St. Patty’s day festivities in Savannah, you’ll tune in.