<< by Janet Driscoll Miller on November 10th, 2009
The next session I attended on Monday was “Experts on PR and Twitter”. I was eager to hear how PR experts are using Twitter today. Some good points overall.
First up was Sean Jackson of Ecordia on building PR authority on Twitter. Sean covered the four things you need to be successful in PR — regardless of the medium:
Twitter does have some limitations. For instance, 10% of people on Twitter account for 90% of all tweets. 78% of the conversations are conversational in nature or babble. Finally, 29% of businesses use Twitter to find business-related info, although it ranked tenth on a list of media used by businesses.