<< by Janet Driscoll Miller on October 16th, 2012
Matt Cutts was back for his tenth year at Pubcon and presented his “state of the index” for Google.
SEO in 2011 was about Panda and duplicate content. In 2012 there was an initiative in Penguin to cut down on spam. This past year has included:
- an algorithm to keep ads above the fold
- cracking down on spammy link networks
- continue to refine Panda
- cracking down on spammy use of “exact match” domains