Product Listing Ads Part 2: Setup
<< by Ariele McWhinney on September 28th, 2012
Product listing ads are more than a “set it and forget it” AdWords feature. They take collaboration with a well-organized Google Merchant Center and can be a great source of ecommerce revenue. In my previous post, I explained simply the difference between product listing ads and extensions. Here I will walk you through setting up a campaign in AdWords dedicated to PLAs.
