Search Marketing Sage

As the curtain closes on another year at Search Mojo, we like to take one last look back at what made our year interesting – and our blog posts here on Search Marketing Sage are an excellent reflection of that. We write about the new things we as search marketers are learning about each day so we can pass that knowledge on to you, our awesome readers. And because of you, 2012 was the most successful year yet for the Search Marketing Sage!

We’ve compiled a list of our top 30 blog posts on search marketing, social media marketing, mobile marketing and content marketing for 2012. These were the most popular posts of the year, judged by your visits and feedback. We hope you enjoy these (and even learn something you didn’t know before), and here’s to a successful 2013 for all of us!

Product listing ads are more than a “set it and forget it” AdWords feature. They take collaboration with a well-organized Google Merchant Center and can be a great source of ecommerce revenue. In my previous post, I explained simply the difference between product listing ads and extensions. Here I will walk you through setting up a campaign in AdWords dedicated to PLAs.

Both product listing ads and product extensions can increase your search results reach. But what are the differences, the benefits, and how do you set them up?