<< by Avelyn Austin on November 18th, 2009
Believe it or not it’s time to start wrapping up 2009 and get prepped for an exciting 2010! So what does that mean for you and your pay per click advertising (PPC) accounts? It means it’s time to start checking off you end of the year to do list. To help you out, here’s a list of PPC To Dos before you go toasting champagne and screaming “Happy New Year!!!”
- Review With The Client: Sure you review your monthly progress with the client, but now it’s time to step back and look at the bigger picture. It’s time to ask:
- What happened over the course of many months or if you’re lucky, over the course of many years?
- Were there events that caused tremendous PPC success? Why was there so much success?
- Were there events that caused the PPC account to decrease in it’s success/ slump? How can you avoid this slump in the coming year?