<< by Scott Garrett on April 17th, 2013
Enhanced campaigns for Google Adwords were introduced just over two months ago now, and are Google’s answer to the increase in searchers using mobile devices to search for products and services online.
Why Advertise on Mobile?
With the increase in searchers using mobile devices, it has become clear that businesses need to adapt their online strategy. Businesses should commit more of their resources to mobile advertising; specifically pay-per-click search advertising or they will lose out in reaching their target market in the ever changing world of online advertising.
Google is continuing to add new features to entice advertisers to make the switch to enhanced campaigns sooner rather than later. The new enhanced campaigns have been met with varied reactions, but advertisers would be smart to adapt to enhanced campaigns soon, as Google will begin to automatically upgrading all Adwords campaigns to enhanced campaigns starting on July 22th.