The Ultimate Secret to Writing Deliverable PPC Ad Copy
<< by Amanda Sides on July 17th, 2009
I found this article (Writing PPC Ad Copy That Delivers: 6 Best Practices) by David Rodnitzky in this spring’s Search Marketing Standard that gave some great “best practices” when working with PPC ad copy. I know this is a common issue to write about, but he gave some very detailed, yet simple explanations, along with some controversial ones, on how to go about crafting your ad copy.
