<< by Lauren Kade on August 19th, 2011
I know you’ve all been anxiously awaiting the second part of my blog post covering the webinar “Maximize the Synergy of PPC and SEO: How to Manage Paid and Organic Search Together,” so here it is! I aim to please.
The second part of the webinar features speaker Dr. Horst Joepen of Searchmetrics.
7 Steps to Balance Paid and Organic Search
1. Understand Your (Traffic) Competition – Who, Where, How Strong?
Your traffic competition may actually be different then your industry competitors, or who you would normally think of as competitors. Do some research and discover who is also advertising on your keywords, they may surprise you. Dr. Joepen used an airline that was competing with travel booking sites in addition to other airlines as an example.