<< by Avelyn Austin on July 10th, 2009
Hi, my name is Avelyn Austin and I use coupons. I’m 23 years old, I don’t have kids, I don’t drive a minivan, and I’ll happily admit that I love coupons! Why am I telling you this? Because I want retailers to give me and other consumers an easy way to find more coupons. In Gavin O’Malley’s post “Coupon Clipping Trumping Brand Loyalty In Recession” he wrote:
“One out of three consumers report using more coupons than a year ago, according to a new study from Epsilon’s market research unit ICOM. In April, fully 86.8% of over 1,800 U.S. respondents reported using the same amount or more coupons than they used a year ago.
Notably, online coupons have one clear advantage over their physical foils: anonymity. More than one in five — or about 22% — of U.S. consumers say they are uncomfortable using coupons in grocery stores.”
What does this mean for retailers? It means that more consumers are looking for online coupons so you better learn where to post them. To get you started here are…