Search Marketing Sage

Are you wasting valuable time on leads that aren’t ready to close? Do you have a marketing automation system in place, but feel like it could be doing more? In our upcoming webinar, Set the Cruise Control on Your Lead Nurturing, Janet Driscoll Miller, President & CEO of Search Mojo, will review ways to improve lead generation with marketing automation. This webinar will include the valuable ways to incorporate search, social advertising, and targeted landing pages with marketing automation to engage more leads. Register today for this informative lead generation webinar, Set the Cruise Control on Your Lead Nurturing, on Thursday, June 7, 2012 at 2:00 p.m. ET.

Janet Driscoll Miller will speak at PubCon Las Vegas 2011 on Tuesday, November 8 and Thursday, November 10.

Miller’s first session, entitled “Increase Your Post Click Conversion Performance” will cover new ways to use landing pages with Facebook via iFrames and tabs.  She will speak along with George Aspland, Founder & President of eVision, LLC and Brian Massey, Conversion Scientist at Conversion Sciences.

Larry Marine (Intuitive Design) covers the 3 most common mistakes of usability and design of your website and how to avoid these:

1. “Selling” the Customer on One Page

There is a sales path that you need to follow and your site should be leading your customer down that path, not offering the call to action from the homepage….that’s waaaay too soon. Take them down the garden path, be aware of the user state on this pathway:

Awareness (understand the problems you customers have to cause them to seek you out)
Attention (the visitor’s mindset is “what’s in it for me?”, your response should be “how can we solve their problem?”)
Desire (your visitor is ready to take action, give them a reason to believe that you are best solution)
Action (they’re finally ready to buy)

Amy Africa presented the amazing keynote this morning to kick-off Day 2 of the Conversion Conference. She discussed how as marketers, we need to appeal to the reptilian brains of our customers. Here’s what she covered:

A homeless man had a sign that read:

“Homeless. Please Help.”

He typically made about $4 an hour. A marketer asked him to stay in the same spot for 2 hours if he would hold a different sign. Two hours later, the man reported getting $30 an hour with the new sign. What changed on the sign that led to such a large increase? It now read:

I sat down at my desk this morning and opened my daily e-mail from Ad Age News.  As I skimmed the headlines I immediately gravitated to “Why Metrics Are Killing Creativity in Advertising: Viewpoint: When Marketing Decisions Are Based on Numbers, We Lose the Desire to Be Creative” by Patrick Sarkissian of Sarkissian Mason.  I’ve never had the pleasure of meeting him, but our companies work together for a mutual client and I really like his team.

However, I can’t resist whole-heartedly disagreeing with his premise.  He’s absolutely wrong.  Because if anything it is the exact opposite and strangely the reality is he stands to make much more money in creating online by designing for improved metrics.