Social media tools are always evolving and updating, it’s sometimes a challenge to keep up! So to make your job a little easier, here are my reactions and reviews of four social media management tools. Some that I’ve used include Flock, Digsby, Ping.fm and TweetDeck. Here’s my take:

1. Flock

Image by Patrick Haney via Flickr

Image by Patrick Haney via Flickr

Mozilla Firefox, Google Chrome, Safari, Opera, the dreaded IE6, why not add another browser to the table? Flock. Catherine Potts actually wrote about her reaction to it in May.

Immediately you can load in your Facebook, Twitter and Gmail accounts – and Myspace, Youtube, Flickr, Truveo, Bebo, Digg, and Yahoo! or AOL mail along with a range of media and blogging sites. With Flock you can browse the web and still easily monitor social media in a sidebar. There’s options for the sidebar that include media, e-mail, RSS, a blog editor, a photo uploader, and a neat “drag and drop” clipboard, which is awesome for collecting multiple clips of info as you browse the web. Flock has some extensions, too. One is Clikball, which is Twitter compatible. It’s an additional way to share links with followers.  Another extension is Screenshot, which is like Firefox’s Screengrab.

I found myself using Flock as a surveillance tool, and then leaving the browser to go to TweetDeck or another social media program to actually respond. Although I was impressed by the long list of social network options, I wish it included LinkedIn. The next tool does include LinkedIn and isn’t a browser, but more like an Instant Messaging program.

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