<< by Tad Miller on August 14th, 2008
Google came out publicly about using your individual search history to personalize its natural search results for your search queries over a year ago. But recent headlines about privacy of search data and Google’s new “transparency” about use of this data in the upper right hand corner of search results “Personalized based on your web history. More Details” have brought the idea of Personalized results to everyone.
One of the best analogies I’ve found about why Google uses personalization in search results is Eric Ward’s:
” We each search for the term “Beatles” and you get results about the car, I get results about the band, and someone else gets results about the insect.”