<< by Jenny DeGraff on November 12th, 2013
Banner ads are one of the most prolific forms of online advertising used in today’s marketing world. Despite their bad reputation for low click-through rates, banner ads have proved to be an affordable, measurable, and effective medium. Companies use them in one form or another to create brand awareness, increase engagement, and drive lead generation.
But What Makes a Banner Ad Effective?
There are no concrete rules about what makes one banner ad better than another, and no guarantee that your ad will break through the banner blindness that plagues today’s internet users. But as in all advertising, an effective banner ad is the product of a number of different factors, and there are a few qualities that generally make for more effective banner ads in many situations.