I’m very excited to provide live coverage of this #seschi session. Why? So much emphasis is put on landing pages when it comes to PPC and I completely agree, landing pages are very important when it comes to conversion, but if your ads don’t entice the click, it doesn’t matter what your landing page looks like!

Find out what the tips and tricks are for ad copy and ad copy testing:

read more Live from #seschi 2011: Insider Tips for Ad Optimization

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