What is Remarketing?
Remarketing is a type of advertising that allows you to place a cookie in the browser of anyone who visits your website, giving you a chance to reconnect with visitors that have abandoned your site without converting through Display Network advertising. You can create remarketing lists that allow you to deliver specific ads targeted to the interests that visitors have expressed through the pages they’ve viewed in the past.
Remarketing is a great way to remind potential customers about particular products or offerings on your site that they have already showed interest in. For example, you can target visitors who have placed a product in their shopping cart, but did not complete the purchase, with ads that offer a coupon for discounts or free shipping to hopefully capture that missed conversion. Remarketing allows you to put your brand and special offers in front of potential customers that have already showed interest in you. And you only pay when someone clicks on your ad, so why not give it a try!