<< by Heidi Kramer on August 16th, 2013
In digital marketing, Google and its advertising counterpart Google AdWords seem to rule the world. While a lot of the time that may be true, a fair amount of our clients also utilize Microsoft’s Bing Ads to gain additional leads and to ensure they aren’t putting all their eggs in Google’s proverbial basket.
It is great to advertise on Bing (or other media platforms for that matter) but it can be a challenge to get insightful data and reporting in Google Analytics. If you’re using Bing Ads for your pay-per-click advertising efforts, you may have realized that all of your Bing traffic in Google Analytics is lumped into the Bing organic report. Don’t worry: there is a way to gain more insight into your Bing performance (and any other non-Google ad platform performance) by simply implementing URL parameters.