<< by Sarah Lokitis on May 7th, 2013
Within the past year, so much has changed with Facebook ads, from custom audiences to action (conversion) tracking to new partner categories (I’ll discuss these in a moment!). Many have doubted that Facebook Advertising is the right channel for B2B (I’d argue there is typically not just ONE right channel); however, a wise man once told me “a true professional is never off-duty”. This means that when advertising to the B2B market, you are still advertising to people, and lo and behold – people are on Facebook! In fact, 665 million people are active on Facebook, so with the advanced targeting features, you can certainly find the right people for your market.