Posts Tagged ‘paid search’
<< by Lindsay Keller on September 14th, 2011
Matt Van Wagner, Paid Search Fundamentals presenter at SMX East, is President and founder of Find Me Faster, a search engine marketing firm based in Nashua, NH. As a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies, he gave some insight into the basics of how to purchase placement from the major search engines for pay-per-click (PPC) advertising and some best practices for success with your PPC ads.
One great thing about PPC is that your investment in PPC Ads is measurable. A key point that you should keep in mind when creating a PPC campaign is that PPC and SEO are complementary. With PPC you can get going quickly and discover what words convert in the process and relay those results over to your SEO startegy. Also, with PPC you can manage risk of algorithm changes and there is a predictable, dependable flow of traffic. With PPC you can control the message that users are seeing.
<< by Lauren Kade on August 19th, 2011
I know you’ve all been anxiously awaiting the second part of my blog post covering the webinar “Maximize the Synergy of PPC and SEO: How to Manage Paid and Organic Search Together,” so here it is! I aim to please.
The second part of the webinar features speaker Dr. Horst Joepen of Searchmetrics.
7 Steps to Balance Paid and Organic Search
1. Understand Your (Traffic) Competition – Who, Where, How Strong?
Your traffic competition may actually be different then your industry competitors, or who you would normally think of as competitors. Do some research and discover who is also advertising on your keywords, they may surprise you. Dr. Joepen used an airline that was competing with travel booking sites in addition to other airlines as an example.
<< by Lauren Kade on August 16th, 2011
“You don’t have paid goals and organic goals – you have Search goals.” - Josh Palau, razorfish
A few weeks ago I attended the webinar, “Maximize the Synergy of PPC and SEO: How to Manage Paid and Organic Search Together.” In case you missed it, here’s a summary of the findings:
The speaker for the first part of the webinar is Tim Wadell, Director of Product Marketing for Adobe’s Omniture Business Unit. He’ll give us an overview of integrated search engine marketing.
Why is it Important to Manage PPC & SEO Together?
<< by Evan Levy on January 25th, 2011
Microsoft’s Bing search engine is gaining search traffic by the day, and since it merged with Yahoo, it’s collecting more search resources as well. As the search engine grows both in user base and capability, running an efficient, precisely targeted ad campaign will soon be a necessity for many that wish to advertise in the search space. The Microsoft Adcenter interface is sufficient for running many pay-per-click advertising campaigns, but there are a few features that would make creating and managing a large, efficient, and highly effective campaign a little easier.
Adcenter currently does not have a way to edit or view keywords at the campaign level, or at the account level. When making bulk edits to destination URL’s or trying to analyze which keywords have the highest conversion rates, or are spending the most without producing results, it’s very helpful to see all the keywords in a campaign at once. This makes it quick and easy to see where bids need to be adjusted or if words need to be paused completely.