<< by Evan Levy on January 25th, 2011
Microsoft’s Bing search engine is gaining search traffic by the day, and since it merged with Yahoo, it’s collecting more search resources as well. As the search engine grows both in user base and capability, running an efficient, precisely targeted ad campaign will soon be a necessity for many that wish to advertise in the search space. The Microsoft Adcenter interface is sufficient for running many pay-per-click advertising campaigns, but there are a few features that would make creating and managing a large, efficient, and highly effective campaign a little easier.
Adcenter currently does not have a way to edit or view keywords at the campaign level, or at the account level. When making bulk edits to destination URL’s or trying to analyze which keywords have the highest conversion rates, or are spending the most without producing results, it’s very helpful to see all the keywords in a campaign at once. This makes it quick and easy to see where bids need to be adjusted or if words need to be paused completely.