<< by Justin Champion on May 2nd, 2011
One of the most common questions I am asked by prospective clients when consulting for pay-per-click (PPC) management services is: “Why should I hire you to manage my PPC account instead of hiring someone to do it in-house?” This is a fair question, and to be honest, it really depends on your company’s unique situation.
Let me present a hypothetical situation: You are the CMO of a professional moving company in the heart of a big college town. You are currently running a PPC campaign with a budget of $15,000 a month. Not only is it taking a lot of your time from other important endeavors, but also you are not receiving the ROI you hoped for. What upsets you the most is that you see that your ads are getting a lot of clicks, but then they are not converting into transactions.
By now, you are at your wits end with this PPC account and you are tired of losing money. You realize you need help – you need a professional(s) to manage your PPC account.
So what now? Do you hire someone in-house or do you outsource it to an agency that specializes in PPC?
Here are 3 reasons why outsourcing your PPC work is more economical than keeping it in-house.