<< by Catherine Potts on April 8th, 2009
Debra Mastaler talks about several things in her post this week on Search Engine Land. It’s interesting-the recent discussions on outbound links. Mostly we just talk about inbound. Inbound, inbound, inbound. It’s pounded into our heads. All links are important in gaining visibility. The issue with “leaking” page rank has come up in regard to outbound links-if there are too many. The idea, and Matt Cutts has discussed himself (on a page that is now not up) that the more links you have going outbound, the more the site “leaks.” Meaning, keep the outgoing less than the incoming and keep it all quality. The reverse of what one does to lose weight-except the quality part. *sigh*
Anyhow, manage your relationships responsibly. Always make sure that you’re not hosing your site by having links (inbound or outbound) that are not valuable. The site is your baby, keep it safe.
“Stick to using link building tactics that place links in content areas and stay away from link pages when possible.”
Dorks, Servers and Data Centers
Andy Beal notes the beauty of Google’s servers and admits he really isn’t quite as in to them as they are at say, CNET. Apparently, Google builds their own unlike many companies who default to HP, Dell, IBM or Sun.