Day 2 session 4, “Universal & Blended Search Opportunities” – The session addressed the fact tha the most popular ways people encounter “vertical” or specialized search results is through “blended results” or “Universal Search,” as Google calls it. Blended or universal search mixes in results from news search, blog search, shopping search, local search, video search and more into the “regular” result page. This session discussed how to tap into that opportunity. The Moderator for the session was Vanessa Fox, Contributing Editor, Search Engine Land. The Speakers included Larry Cornett, VP, Consumer Products, Yahoo! Search, Yahoo!; Todd Friesen, VP of Search, Position Technologies; Jack Menzel, Google Product Manager, Universal Search, Google; Eric Papczun, VP of Client Services, Performics. (more…)
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