<< by Lauren Kade on September 21st, 2011
A few weeks back, I attended a great webinar entitled “From Click-Through-Rate to Conversion Rate: Conversion Tactics for SEO & SEM.” Even though I’m a little behind in my coverage, they presented such great information that I had to share it! The first section of the webinar is presented by Erez Barak, the VP of Products and Co-Founder at Optify.
In 2006, AOL leaked organic CTR data, which went on to become used throughout the industry to justify SEO efforts. However, there hasn’t really been a substantive study about organic CTR since. Therefore, the bright people at Optify decided to do their own study.