For those who would like to get a general idea of what it means to practice online marketing but just can’t quite get past the intimidating terminology of the online world, may I humor you by explaining some of Google’s complexities in a more widely accepted universal language? By making the comparison of Google SEM to guys trying to pick up chicks at a bar in a college town.

(Let me begin by attaching my own personal FDA warning label: This post is going for entertainment value.  Therefore, some of the common social norms and rules of “this bar” for men and women are slightly skewed from reality). (more…)

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Yesterday I watched David Meerman Scott’s webinar on “Creating an Effective Social Meida Strategy Using the new Rules of marketing & PR”.  Although I’d been very familiar with his books I had not had the pleasure of hearing him speak until yesterday.  Not only does Scott know his stuff, he is an energetic and captivating speaker.  Not familiar with David Meerman Scott?  You’ve come to the right spot, here’s an overview of the PR guru and how you can find out more about him.

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