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Posts Tagged ‘OMMA Social’
June 23rd, 2009 by Janet Driscoll MillercloseAuthor: Janet Driscoll Miller
Name: Janet Driscoll Miller
Email: janetgoogle@search-mojo.com
Website: http://www.search-mojo.com
AIM: JanetDrisc
Yahoo IM: janetldriscoll
Twitter: http://www.twitter.com/janetdmiller
About: Janet Driscoll Miller is a leading search engine marketing expert, with over ten years of search marketing experience. In 2005, she founded Search Mojo, a search engine marketing firm based in Virginia.
In addition to her role as President of Search Mojo, Janet is mom to toddler Emma and a golden furry child, Daisy the golden retriever.See Authors Posts (140) 
There are so many social media applications (or trees in the social media forest), how can you keep on track? Don’t cloud your objectives just to do the next new thing. The next panel, moderated by Jason Heller of Laredo Group, featured Ian Schafer of Deep-Focus, Shiv Singh of Razorfish, Denise Sposato of H&R Block, and Don Steele of MTV Networks Entertainment Group.
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Tags: Avenue A/Razorfish, Deep Focus, Digital media, Don Steele, Ian Schafer, MTV Networks, OMMA Social, Social Media, twitter
Posted in Social Media
June 23rd, 2009 by Janet Driscoll MillercloseAuthor: Janet Driscoll Miller
Name: Janet Driscoll Miller
Email: janetgoogle@search-mojo.com
Website: http://www.search-mojo.com
AIM: JanetDrisc
Yahoo IM: janetldriscoll
Twitter: http://www.twitter.com/janetdmiller
About: Janet Driscoll Miller is a leading search engine marketing expert, with over ten years of search marketing experience. In 2005, she founded Search Mojo, a search engine marketing firm based in Virginia.
In addition to her role as President of Search Mojo, Janet is mom to toddler Emma and a golden furry child, Daisy the golden retriever.See Authors Posts (140)
The second keynote of the day was from Vipin Mayar of MRM Worldwide who covered “The State of Social Media Metrics”.
Vipin started off with some basics about measurement
- The first issue is the problem of data abundance. There’s so much data out there, how do you gain value from it?
- The second issue is that there’s a cornucopia of measurements — make sure they focus on what can create actionable results.
He gave an example of the topic of depression. There was a desire to understand when people are most depressed. Dr. Cliff Arnall did research and found out the based on factors like weather, debt, etc. declared that January 22 was the most depressing day of the year. But new data shows that based on search volume, searches on April 16 were the highest for the year for the term “depression”. So he says “data is the new sexy”, but you have to know how to use it.
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Tags: OMMA Social, Social Media, social media measurmente
Posted in Social Media
June 23rd, 2009 by Janet Driscoll MillercloseAuthor: Janet Driscoll Miller
Name: Janet Driscoll Miller
Email: janetgoogle@search-mojo.com
Website: http://www.search-mojo.com
AIM: JanetDrisc
Yahoo IM: janetldriscoll
Twitter: http://www.twitter.com/janetdmiller
About: Janet Driscoll Miller is a leading search engine marketing expert, with over ten years of search marketing experience. In 2005, she founded Search Mojo, a search engine marketing firm based in Virginia.
In addition to her role as President of Search Mojo, Janet is mom to toddler Emma and a golden furry child, Daisy the golden retriever.See Authors Posts (140)
The next panel, moderated by Catharine Taylor of MediaPost, was “Choosing a Social Monitoring Tool: How to Find the Right Fit”, featuring Anna Banks of Organic, Inc., John Bell of Ogilvy, Pepper Evans Roukas of American Express, and Heidi Skinner of Critical Mass.
(more…)
Tags: John Bell, OMMA Social, Social Media, social media measurement
Posted in Social Media
June 23rd, 2009 by Janet Driscoll MillercloseAuthor: Janet Driscoll Miller
Name: Janet Driscoll Miller
Email: janetgoogle@search-mojo.com
Website: http://www.search-mojo.com
AIM: JanetDrisc
Yahoo IM: janetldriscoll
Twitter: http://www.twitter.com/janetdmiller
About: Janet Driscoll Miller is a leading search engine marketing expert, with over ten years of search marketing experience. In 2005, she founded Search Mojo, a search engine marketing firm based in Virginia.
In addition to her role as President of Search Mojo, Janet is mom to toddler Emma and a golden furry child, Daisy the golden retriever.See Authors Posts (140)
Next up was a panel discussing “Creating an Authentic Brand Dialogue Using Social Media”, presented by Jim Nail of Cymfony and featuring Ro Choy of RockYou, Craig Engler of SCIFI Channel Digital, Michael Sanchez of CafeMom, and Alan Wolk of The Toad Stool.
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Tags: Alan Wolk, CafeMom, facebook, OMMA Social, RockYou!, Social Media, twitter
Posted in Social Media
June 23rd, 2009 by Janet Driscoll MillercloseAuthor: Janet Driscoll Miller
Name: Janet Driscoll Miller
Email: janetgoogle@search-mojo.com
Website: http://www.search-mojo.com
AIM: JanetDrisc
Yahoo IM: janetldriscoll
Twitter: http://www.twitter.com/janetdmiller
About: Janet Driscoll Miller is a leading search engine marketing expert, with over ten years of search marketing experience. In 2005, she founded Search Mojo, a search engine marketing firm based in Virginia.
In addition to her role as President of Search Mojo, Janet is mom to toddler Emma and a golden furry child, Daisy the golden retriever.See Authors Posts (140)
Today I’m at OMMA Social in NYC, and I’ll be live blogging the presentations all day. The first presentation today was “The Socialization of CNN: The Presidential Election from YouTube to Facebook Connect”, presented by Andy Mitchell, VP of Digital and Developmental Marketing at CNN Worldwide.
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Tags: CNN, facebook, Facebook Connect, OMMA Social, Social Media, twitter, YouTube
Posted in Social Media
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