Learning to Judge the Book By Its Cover: Consumers’ Social Network of Choice Means More Than You Think
<< by Amanda Sides on July 29th, 2009
They always say never to judge a book by its cover… but if you are in marketing, that is exactly what you do. You need to know who your target audience is, and what they do, preferably without much diggng. How great would it be to know the habits of a consumer, just by looking at their preferred social networking site? Anderson Analytics has performed a survey that “reveals consumers’ likely interests, buying habits, and media consumption,” reads a recent Advertising Age article by Beth Snyder Bulik.