<< by Lindsay Keller on September 13th, 2011
I don’t know about you, but when I am shopping online I never buy the first thing I see. With the internet you have access to just about everything you could ever want as a consumer. With all this information available to you with the click of a button, consumers tend to take the time to research and compare before making a purchase, especially with expensive items that are commonly associated with long buying cycles. This makes it difficult for search engine marketers to really understand what marketing efforts are having a significant effect on conversions because you only see the last click that is made before a conversion.
So, instead of attributing the ultimate conversion with the last click that was made, Google Analytic’s new Muti-Channel Funnels revel the entire path the consumer has made for up to a 30 day period. Some critical data the new reporting tool revels includes: