Last Wednesday the Google team including Meredith Papp, Jason Rissman and Bon Mercado presented Mobile-ize Your Business and gave advice on how to set up a successful Google Mobile advertising campaign within AdWords. Before Paige and I (yes this is part 1 which means there is a part 2 written by Paige Payne) give you 10 tips for creating a successful Google Mobile campaign let’s talk about why mobile is important.
Why is Google Mobile Advertising Important?
With the arrival of Mobile Internet in 2008-2009 it became apparent that people were now walking around with a computer in their pocket and where there’s a computer there’s internet and there’s an opportunity to advertise. Of course when the computer is a mobile phone it makes sense that most people will be searching for items they need there and then. One example the Google team gave was the number of search queries for restaurant
related terms on mobile phones with full browsers in the US which was up 200% over the past 5 months (September 2009 to February 2010). With the launch of many new smart phones in the past 3 years, there has been a tremendous growth of 3000% in the number of Google Mobile “Shopping” Category Queries. It’s obvious that Mobile phones with full internet browsers are here to stay which makes it important to know how to advertise toward Mobile devices now rather than later. So without further ado we give you 10 Tips for Google Mobile Advertising: