Whether you’re ready or not, the holidays are just around the corner (and there are only 27 shopping days this year due to a late Thanksgiving). If you’re in the business of ecommerce, you likely have either an online store only or a website in addition to your brick-and-mortar location(s). This post will help you understand that even in the midst of Q4, there are many ways you can utilize the booming mobile trends to your advantage in your quest to increase sales around the holidays.
Everyone knows mobile usage is continually sky-rocketing, but do you know all the astounding facts about usage around shopping? I am a healthy shopper, especially online, and none of these statistics shock me whatsoever. Digital Buzz Blog reports that 68% perform retail research on their smartphone, and of that:
- 35% purchase on their phone
- 21% on a tablet
- 28% purchase on a laptop
- 37% purchase in-store
You want that 68% to find YOU when they are doing their research, and then either make it easy for them to buy right then and there, or at least for them to find your store.
So how do you increase your store’s visibility on mobile?