<< by Kari Rippetoe on June 10th, 2013
Does your brand have a mobile presence? If not, what’s holding you back? Some of the reasons I’ve heard from marketers and business owners over the years include:
- My customers aren’t using mobile devices.
- Mobile doesn’t work for B2B (or insert other industry/market here).
- I don’t have the resources to build and maintain a mobile presence.
- I just wouldn’t know where to start with mobile.
And really, you could apply these excuses to almost any other marketing channel, such as social media. But as with social media, mobile is not going away, and excuses like these are becoming as flimsy as a cheap cell phone. There is hard data showing that mobile has become not just another communications medium, but a way of life, all over the world – just take a look at these 10 compelling mobile marketing statistics for further convincing.