<< by Amanda Sides on May 14th, 2013
In line with the rise of mobile devices, mobile apps are becoming more and more prevalent and with every passing day the competition is getting steeper. If you have a mobile app, what measures are you taking to promote or increase downloads? PPC may not be a route that you originally worked into your strategy, but Google AdWords offers unexpected ways to help advertisers promote their mobile apps, and, in turn, increase app downloads.
Mobile App Extensions
Ad Extensions are offered through Google AdWords as a way to allow advertisers to show more information in addition to their traditional text ads. This helps provide searchers with more information, but also helps the advertiser take up more real estate on the search engine results page (SERP), drawing more attention to their ads.
Mobile App Extensions in particular are a new feature from AdWords, available in a full, global release to advertisers that have upgraded to enhanced campaigns. This will enable a link to download your mobile/tablet app to accompany your ad, with both Android and iOS as available options depending on the type of app you offer. This additional link would point to a deep page on your site, where searchers can download the app.