<< by Janet Driscoll Miller on February 11th, 2010
On Wednesday, I was “arrested” and taken to “jail”. As part of the MDA’s Lockup fundraiser, I was asked to raise “bail”, or funds for MDA support and research. While many of the participants relied on the good old-fashioned telephone calls to their networks to raise funds, I thought I’d give social media a try to see how effectively non-profits might use social media for real-time fundraising. While this research was far from scientific, I think it does reveal some interesting (perhaps predictable) outcomes for using social media with real-time fundraising events.
Compared with my fellow “jailbirds”, I found that real-time fundraising via social media was just as effective for me as telephone calls were for my colleagues. I was “locked up” for about two hours, and during that time, I exclusively used Facebook, LinkedIn and Twitter for my fundraising efforts.