Search Marketing Sage

Image by Fun in NH via Flickr

Tonight the official Google Webmaster Central blog (and Matt Cutts) announced the release of “caffeine” for testing in the Google sandbox. Caffeine is deemed by Cutts and his fellow bloggers at the Webmaster Central blog as “the next generation of search” and aims to “push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions”.

How Do Search Results Differ

On first blush, the search results are only slightly different. For instance, a search for “search mojo” today in Google yields the following results:

Matt Cutts reports on Searchology 2009 content and gives tidbits about Google that you may not have been aware of before.

Google Search Options. Referred to as a handy “toolbelt” by Marissa Mayer. This feature allows you to have a customization option to filter your search results. Simply click on “Show options…” link and then choose from the available links, such as related searches, wonder wheel, and sort by time, to filter your results displayed.

Google Squared. This Google Lab is said to be scheduled to launch later this month. You can type a search query and Google tries to build a “square” that can be saved. The example Matt Cutts gives is with the query “small dogs”. If that is what you search, Google will returns types of small dogs, along with a few facts about each type. You can customize your square by adding rows for the different types, along with new columns (i.e. “energy level”). Google will try to pull facts from across the web to fill in your requested square data.